Products & Services • Startups to Fortune 500 • Concept to Launch

Results-oriented
product marketing
that drives revenue.

20+ years of market-centric product marketing — helping product and services companies from startups to Fortune 500 launch, position, and grow. Passionate about AI and helping organizations leverage it to elevate their marketing capabilities and efficiency.

Start a Conversation See How I Can Help

20+

Years product marketing

Years consulting

MBA

Marketing concentration

Sheila Doherty, Lighthouse Product Marketing

What I Do

Market-centric expertise that moves the needle

Trained in Pragmatic Marketing, Solutions Selling, and Agile Product Development, I bring proven frameworks and 20+ years of real-world experience to cybersecurity, AI, SaaS, and CPG clients.

Positioning & Messaging

Craft a clear, differentiated value proposition with a messaging architecture and pricing strategy that resonates across every buyer persona and channel.

Clarity → Differentiation → Resonance

AI Marketing Tools & Workflows

I help marketing teams harness AI to work smarter, move faster, and produce more — cost-effectively. From rapid content creation including blogs, presentations, data sheets, and product concept images, to AI-generated podcasts and videos, I deploy the right tools, build the workflows, and train your team to use them confidently. The result: enterprise-quality output at a fraction of the time and cost.

Tools → Workflows → Training & Implementation

Go-to-Market Strategy & Product Launches

End-to-end GTM planning for new product and service introduction — launch sequencing, channel strategy, sales enablement, and post-launch measurement to drive revenue growth.

Plan → Launch → Accelerate

Market & Competitive Intelligence

Market research, competitive intelligence, and buyer analysis to identify whitespace opportunities, sharpen your narrative, and position you to win in crowded markets.

Research → Insight → Advantage

Sales & Content Enablement

Battle cards, pitch decks, case studies, and digital/social media content that arms your team with the tools they need to win deals, shorten sales cycles, and drive demand generation.

Equip → Enable → Convert

Fractional PMM Leadership

Senior product marketing leadership embedded with your team — strategy and execution without the full-time overhead, for both product and services organizations at any stage.

Embedded → Strategic → AI-Enabled

About

20+ years of bringing products to market

Lighthouse Product Marketing delivers results-oriented services for product and services companies at every stage — from early-stage startups to Fortune 500. With 20+ years of experience and senior roles at IBM, EMC, RSA Security, and Kenexa, I bring a proven, market-centric approach across cybersecurity, AI, SaaS, and CPG.

Proven frameworks, real results

Trained in Pragmatic Marketing, Solutions Selling, Agile Product Development, and Harvard Law's Program on Negotiation — I bring structured methodology to every engagement.

AI-powered marketing

I'm passionate about AI and help organizations leverage it to enhance marketing capabilities, improve efficiency, and create real competitive advantage — from tool selection to workflow design and team training.

Global & cross-functional experience

From international product strategy to offshore development in Bangalore, I bring a global perspective and strong writing, interpersonal, and public speaking skills.

Work With Me

Working with Sheila

What colleagues & leaders say

I hired Sheila Doherty at Kenexa to re-energize our product marketing function and she was very successful. She brought social and mobile capabilities to market with an industry leading SaaS product. She managed our product launches which were met with enthusiasm by customers and analysts. She was an integral part of the team that increased customer acquisition by a factor of four. Sheila is a very bright, very effective and very successful product marketing leader.

Mark

Kenexa

Sheila is a consummate professional. She elevated the product marketing initiatives at IBM Resilient from day one, and took the time to build relationships within the IBM Security teams to establish a highly collaborative and productive culture. Her background and experience as a product marketer is exceptional.

Veronica

IBM Resilient

I had the pleasure of working with Sheila for about 2 years at RSA Security on the launch of a major new enterprise product, as well as additional projects. From the moment I walked in I admired Sheila's command of the product, the market, and her ability to develop compelling messaging and positioning.

Brian

RSA Security

Sheila is a terrific product marketer. Customer focused and a team player, I thoroughly enjoyed working with her during my tenure at Kenexa. Sheila is great at building relationships and keeping commitments. I could always count on Sheila to go above and beyond.

Brian

Kenexa

View all recommendations on LinkedIn →

Get In Touch